Billboards advertising the latest Bollywood films have been the source of much entertainment this summer. Typical advertisements sell one of two things: romance movies or action films. Romance movie ads look a lot like the covers of trashy romance novels in America--with a sweaty-looking man embracing a gorgeous woman with flowing hair. Action movie ads always have pictures of a man wearing sunglasses and carrying a gun.
Regardless of whether its a romance film or an action movie, the main male character is called a hero. And people seem to take the term "hero" very literally. Many young Indian men seem to want to be like heroes, and we've noticed a distinct heroesque look. This includes what we call hero hair, which is a longer look that can be worn shaggy or slicked back with hair gel. Think of it as a mullet minus the "business in front" part. The look also includes shiny, button-up shirts, preferably in black. Maybe undo a few top buttons to show off your manly chest. Of course, jeans and sunglasses are a must if you want to really look like a hero. (Reference picture above.)
So, if any of you guys are looking for a new back-to-school look, the Indian hero look may be exactly what you need to kick off a killer school year.
Or not.
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